Customers want to hear what you can do to solve their problem, so it is important to avoid negatives such as “no” and replace them with positive words like “yes”.
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But "It's your call" carries more of a sense that this person has the responsibility or right to make the decision. In other words, that person should do it.
Surround the call-to-action with a description of how their lives will be improved when they act. Paint a prosperous vision.
early 14c., from call (v.). Sense of "a short formal visit" is from 1862.